Last updated: October 17, 2026

Cookie Policy

This Cookie Policy explains how Service Builder, Inc. ("ServBuilder," "we," "us," or "our") uses cookies and similar tracking technologies on our website at servbuilder.com.

1. What Cookies We Use

Essential Cookies

These cookies are necessary for the website to function and cannot be disabled. They handle core functionality such as session management, authentication, and security.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our website. These cookies collect information about page views, traffic sources, time on site, and navigation patterns. This data is aggregated and anonymized.

  • _ga — Distinguishes unique users (expires after 2 years)
  • _ga_* — Maintains session state (expires after 2 years)
  • statsig-stable-id — A first-party cookie set once analytics consent is on (by default in opt-out regions such as most of the US, after you accept in opt-in regions). It lasts about 1 year and lets us connect a website visit to a later ServBuilder app signup. It's cleared if you opt out of analytics or your browser sends a Global Privacy Control signal.

On our website, Statsig starts about 30 seconds after the page loads, and only once our cookie tool, Usercentrics, reports that analytics is allowed. In places where the law lets us rely on opt-out, such as most of the United States, analytics is on by default, so that report usually happens without an extra click unless you opt out. In places that require opt-in, such as the EEA and UK, it starts only after you explicitly accept analytics. Once running, it receives a random browser ID, your device and browser type, your IP address (used for approximate location), and which pages and features you saw. If you opt out of analytics, or your browser sends a Global Privacy Control signal, Statsig stops and we clear that browser ID. That browser ID lets us connect a website visit to a later ServBuilder app signup. In the app, Statsig receives your account ID, organization ID and role, but not your name or email.

HeyCatch follows the same rule as Statsig. It starts about 30 seconds after the page loads, and only once Usercentrics reports that analytics is allowed. That is the default for visitors in opt-out regions such as most of the United States, and it starts only after an explicit accept in opt-in regions. It stops if you opt out of analytics or your browser sends a Global Privacy Control signal.

Marketing Cookies

We use HubSpot tracking cookies to understand how visitors engage with our marketing content. In places that require opt-in, such as the EEA and UK, these cookies wait for your explicit accept. In opt-out places, such as most of the United States, they run until you opt out. They also support communications you have asked us to send.

  • __hssc — Tracks session activity (expires after 30 minutes)
  • __hssrc — Determines if the visitor has restarted their browser (session cookie)
  • __hstc — Tracks visitor identity (expires after 13 months)
  • hubspotutk — Tracks visitor identity for HubSpot forms (expires after 13 months)

Advertising cookies and tools run until you opt out. In the EEA and UK they wait for your explicit accept. You can opt out at any time from the footer with Manage Cookies or Do not sell or share my personal information. Apollo.io, LiveIntent, AdRoll, and HubSpot tracking stop if you opt out of advertising or your browser sends a Global Privacy Control signal. We treat a Global Privacy Control signal from your browser as a request to opt out of the sale or sharing of your personal information.

2. How to Control Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored and delete them individually
  • Block third-party cookies
  • Block cookies from specific sites
  • Block all cookies
  • Delete all cookies when you close the browser

Please note that blocking or deleting cookies may impact the functionality of our website. Essential cookies are required for core features to work properly.

To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on.

3. Third-Party Cookies

The third-party services we use may set their own cookies. We do not control these cookies. For more information about how these services handle your data, please refer to their privacy policies:

4. Contact

If you have questions about our use of cookies, contact us at:

Service Builder, Inc.
Omaha, Nebraska
Email: privacy@servbuilder.com